Sulwhasoo. Time-tested holistic skin wellness regimen drawn from Korean Herbal Medicine.
The driving force behind Sulwhasoo's unwavering commitment to Korean Herbal Medicinal Skincare began with the company's founder, Suh Sung-whan. As a young boy living in Gaeseong, Korea, a city known for quality ginseng, he mastered the insight and know-how to find the best ingredients while helping his mother and her Camellia Oil business. Wholeheartedly believing in the healing powers of Korean Medicinal herbs, he dedicated his life to finding new and innovative ways to use these herbs in skincare.
In Korean Herbal Medicine, it is believed that the body undergoes internal changes every seven years. At each milestone, energies within the body change. Historically at the age of 35, vital energies begin to taper and fall out of balance. As vital energies diminish in the body, the skin becomes prone to dryness, dehydration, and significantly more vulnerable to the aging process. Sulwhasoo, the first science-based Korean luxury medicinal skincare system co-developed with Kyunghee University of Oriental Medicine, blends indigenous medicinal herbs through traditional Korean methods, drawing on the ancient wisdom of the "Sang-Seng" philosophy to balance inner energies of the skin that contribute to a nourished, healthy complexion.
Since 1967, Sulwhasoo has made groundbreaking success and is gaining global popularity to this day. In 2004, Sulwhasoo advanced into Hong Kong, a city famous for its glistening nightscape and global name brand boutiques. Here, Sulwhasoo was ranked as Top3 Steady Sellers thus securing its position as a high-end luxury skincare brand. In 2010, Sulwhasoo made its North American debut, entering Bergdorf Goodman, the most luxurious department store in New York. The Concentrated Ginseng Renewing Cream was selected as "BG Best Pick" garnering many fans in a city named one of the fashion capitals of the world. In 2012, Sulwhasoo expanded to Singapore's Tang department store. One of the brand's all-time best sellers, First Care Activating Serum, was ranked #1 in sales and has become a must-have item not only in Singapore, but throughout Asia and the United States.