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Asia’s most precious medicinal herb, ginseng is renowned for its many efficacies. It symbolizes Sulwhasoo’s rich history as well as its latest innovations that provide the ultimate skin care solutions. Ginseng provides restoratives properties, gives us renewed energy, and infuses our skin with vitality.

Using the latest technology, Sulwhasoo’s analysis revealed skin imbalance as the main cause of skin-aging.

JAUM Activator™ is Sulwhasoo's unique golden ratio formula for anti-aging and radiance, developed through data mining, and combinations of over 1,000 Korean herbs.

Red pine symbolizes strength and nobility. With the thousand years of strong vitality and the lush greenness of the red pine, Sulwhasoo’s new journey to anti-aging begins. Using advance technology, we extracted a rare ingredient from red pine which is the feature ingredient in our ultimate anti-aging collection, Timetreasure.