the Korean translation of the snowflower.
The snowflower is known to bloom even under
the most severe circumstances. Sulwhasoo
represents and celebrates women's beauty and
started out as a dream with a combination of passion.
The passion for quality ingredients,
the passion for the people,
and the passion for the dream and
belief that drove it all.
But it certainly didn't happen overnight.
Founder Sung-hwan Suh grew up in Gaesong, the Korean city
known for its outstanding ginseng.
As a boy, he was influenced by his mother while helping her find
quality medicinal herbs and ginseng for her camellia oil. With
his unyielding affection and faith in ginseng, he was able to use
it as the key ingredient in Sulwhasoo.
Through the years, he dedicated his efforts in studying and perfecting
the use of medicinal herbs for dermatological and cosmetic use.
Sulwhasoo intertwines the wisdom of traditional medicinal herbs,
with modern technology. From over 3,000 medicinal herbs, 30 precious herbs
are carefully selected. After 18 hrs of concoction and extensive product testing
based on the needs of a variety of skin types, and the development of patent
ginseng extraction, Sulwhasoo is born. Sulwhasoo blends formulations,
combining traditional medicinal herbs and the latest dermatological advances.
The effort and care that goes into the process to deliver the best is truly immeasurable.
Korean culture has always celebrated feminine beauty.
With Generations of Korean wisdom, paired with modern
scientific advances, rooted in a deep consideration for balance
in all things, Sulwhasoo is not only a product but a lifestyle.
And now, SWS is being introduced across the Pacific
to share the Korean cosmetic wisdom and lifestyle.