Sulwhasoo beauty is holistic beauty.
Our body’s features seen as whole in harmony and balance.
This is where the dream of holistic beauty comes to life.
Sulwhasoo’s skincare focuses on finding and addressing the cause of skin problems, as well as treating visible symptoms.
Sulwhasoo presents beauty that finds harmony of body and mind, inside and out. Holistic beauty is completed with natural fragrances, smooth textures, and beauty rituals that awaken your five senses, and unique holistic care products that heal body and mind.
Harmony and Balance
The heart of Korean herbal medicine is the profound wisdom of Asia, our faith in a belief that we are one with nature. Just as everything in nature’s ecosystems circulates in balance, all our body’s parts are interconnected. For Korean herbal medicine, restoring balance and creating harmony is vital for our body. The foundation of Sulwhasoo’s ideal beauty is Korean herbal medicine inspired by Asian wisdom.
The Holistic Beauty Journey
Korean Herbal Medicine Drawn from Asian Wisdom
Our journey to holistic beauty originates from this heritage of treasured knowledge that carefully treats the body and mind as one, an understanding that a single herb alone never suffices. We seek and combine only the best natural herbs using time-tested methods, extracting synergies and benefits from nature to conjure the true ideal of holistic beauty. Sulwhasoo empowers women to care deeply for their health and beauty with a complete method of restorative treatments to help them regain harmony and balance.
Sulwhasoo’s originator Suh Sung-Whan’s resolution to develop cosmetic products with ginseng led to the creation of the cosmetics that was the beginning of Sulwhasoo today.
Suh’s passion and commitment to ginseng led to the development of Ginseng SAMMI, cosmetic made with the extraction of saponin, ginseng’s active ingredient, from the plant’s leaves and flowers.
From SAMMI’s success, study on Korean herbal medicinal ingredients expanded, finally leading to the launch of Sulwha, the name implying the bloom of a beautiful snow flower in springtime, as beauty blooms from women’s skin.
We added the final character for phenomenal “Soo(秀)” to complete the Sulwhasoo brand name, allowing the holistic beauty to fully bloom. Developed signature ingredient JAUM Balancing Complex™, and launched First Care Activating Serum.
Sulwhasoo opened its first boutique store in Hong Kong’s Central Building as a bridgehead for entering the global market.
With the lessons of Hong Kong in hand, Sulwhasoo made the momentous decision to set up operations in the United States in 2010. After thorough preparations, we opened a store in Bergdorf Goodman, New York.
Sulwhasoo began from a passion for ginseng 50 years ago, and now has become one of the most noticeable brands in the global cosmetic market, much sought after a department stores and duty free shops around the world. Sulwhasoo will continue to spread our value of holistic beauty with Asian wisdom and present our unique beauty to more global customers.
Sulwhasoo begins with a firm promise to our customers to never compromise on the quality, processing, or blending of any of our ingredients.
Using the latest technology, Sulwhasoo’s analysis revealed skin imbalance as the main cause of skin-aging. The JAUM Balancing Complex™ is Sulwhasoo’s unique solution designed to restore the skin’s balance and to help provide care for the signs of aging.
Among over three thousand ingredients found in several ancient studies in Korean herbal medicine, five key ingredients were carefully selected to create synergy for optimal skin balance. After countless research efforts involving trial and error, we discovered that 18 hours is the ideal time needed to perfect the JAUM Balancing Complex™.
These ingredients synergize and care for the skin’s regenerative power, vitality, glow, nourishment, and elasticity.
Peony replenishes and regenerates the skin, while Scared Lotus enhances rejuvenation.
Solomon’s Seal provides nourishment and White lily brings the skin’s healthy glow.
Rehmannia unifies and joins them together, providing elasticity and strength
(Links to JAUM Page)
Asia’s most precious medicinal herb, ginseng is renowned for its many efficacies. It symbolizes Sulwhasoo’s rich history as well as its latest innovations that provide the ultimate skin care solutions. Ginseng provides restoratives properties, gives us renewed emery, and infuses our skin with vitality.
50 Years of Ginsenonmics™
At Sulwhasoo, we have been researching ginseng intensively through our study called Ginsenomics™ for nearly half a century. Our discoveries included Compound K and Ginsenoside F1, both of which hold powerful abilities to help regain skin vitality.
Researching the ginseng root, Sulwhasoo discovered various efficacious components hidden within ginseng’s saponin. Sulwhasoo’s distinguished research led to the development of the world’s girst ginseng-based anti-aging and skin brightening components.
Leaf and Stem
Beneficial properties that help skin regain firmness and protect against other harmful factors are found in the ginseng leaf and stem. Sulwhasoo uses a special method to harvest ginseng leaves and stems in greenhouses equipped with cutting-edge technology.
Flower and Fruit
Ginseng plants generally require 4 years to bear ginseng fruit. Sulwhasoo collects precious Ginsenoside Re from the ginseng flower, which is rich in energy before it bears fruit. The Ginsenoside Re component creates synergy with the efficacies found in the ginseng root to enhance skin rejuvenation and protection, preventing skin aging.
Red pine symbolizes strength and nobility. Standing tall with intricate growth rings, the red pine was highly recognized as strong lumbar, and was used to build traditional Korean palaces. With the thousand years of strong vitality and the lush greenness of the red pine, Sulwhasoo’s new journey to anti-aging begins. De-aging Active component (DAA) is a rare ingredient that can only be extracted in small amounts from precious red pine. Sulwhasoo developed a POJE Optimizing Process™ called the Red Pine Concentration Process™ which uses 11 steps of careful purifying to extract it.