First Care Activating Serum

Our #1 anti-aging serum formulated with the new JAUM Activator, comprised of a potent blend of five Korean herbs, is designed to be the first step post-cleanse to nourish and turbocharge skin.

Ginseng

Asia’s most precious medicinal herb, ginseng is renowned for its many efficacies. It symbolizes Sulwhasoo’s rich history as well as its latest innovations that provide the ultimate skin care solutions. Ginseng provides restoratives properties, gives us renewed energy, and infuses our skin with vitality.

JAUM Activator™

Using the latest technology, Sulwhasoo’s analysis revealed skin imbalance as the main cause of skin-aging.

JAUM Activator™ is Sulwhasoo's unique golden ratio formula for anti-aging and radiance, developed through data mining, and combinations of over 1,000 Korean herbs.

Red Pine

Red pine symbolizes strength and nobility. With the thousand years of strong vitality and the lush greenness of the red pine, Sulwhasoo’s new journey to anti-aging begins. Using advance technology, we extracted a rare ingredient from red pine which is the feature ingredient in our ultimate anti-aging collection, Timetreasure.

Complimentary Consultations

Need help picking products for your Korean beauty ritual or want some advice on how to layer your skincare? Schedule a free 15-minute one-on-one virtual holistic balance consultation to get personalized help and advice.

Please note this service is only available for US customers (due to phone service availability).