BEAUTY THAT'S

Meant to be Shared

Explore hand-curated Korean skincare sets.

Concentrated Ginseng Rejuvenating Cream

Indulge in the epitome of anti-aging luxury.

Best Sellers

Experience our most-coveted luxury icons, time-tested rituals for radiant skin.

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  • best

    First Care Activating Serum VI

    $89

    Preserve & Strengthen

  • best

    Concentrated Ginseng Rejuvenating Serum

    $215

    Visibly Firm & Lift

  • best

    Concentrated Ginseng Rejuvenating Cream

    $260

    Visibly Plump Skin & Reduce Wrinkles

  • Concentrated Ginseng Rejuvenating Cream Rich

    $260

    Plump & Refine

  • best

    Perfecting Cushion

    $75

    Broad Spectrum SPF 46+ Sunscreen

  • best

    Gentle Cleansing Oil

    $40

    Cleanse & Hydrate

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POWERED BY KOREAN GINSENG

60+ Years of Ginseng Innovation for Skin Longevity

  • #1Luxury skincare brand in Korea*
  • 1966Launched the world's first ginseng-based cosmetics
  • 60+Years of Ginseng innovation

*Based on data reported by Beauté Research SAS in April 2026 through its “Korea – Quarterly Retail Sales Report – Q1 2026” in the Department Stores, Boutiques and E-commerce Prestige market. (Copyright ©2026 Beauté Research SAS)

SHOP NEW ARRIVALS

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  • new
  • new
  • bestnew

    Pore Purifying Peel-Off Mask

    $54

    Purify & Visibly Refine

  • bestnew

    White Ginseng Exfoliating Mask

    $70

    Exfoliate & Refine

  • new

    First Care Activating Serum Mist

    $50

    Refresh & Strengthen

  • new

    Visibly Firm & Smooth

  • limitednew

    First Care Activating Serum 90ml Set

    $119

    $160 Value

  • limitednew

    Cult Classics Set

    $190

    $249 Value

The Root of Radiance

Receive our complimentary Ginseng Kit with your $275+ order.

NEW

First Care Activating Mist

A skin-refreshing ultra-fine mist inspired by the iconic serum.

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