Sulwhasoo First Care Activating Serum with texture droplets
First Care Activating Serum

Our #1 anti-aging serum formulated with the new JAUM Activator, comprised of a potent blend of five Korean herbs, is designed to be the first step post-cleanse to nourish and turbocharge skin.

Now Available on Subscription! Learn More

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Become a Treasured Rewards Member

Treasured Rewards is our loyalty program, designed to reward you with exclusive discounts as you earn points! As a Treasured Reward member, you will be eligible to earn points whenever you make a purchase, refer a friend, write a product review, or share your love for Sulwhasoo on social media.

ginseng ingredient

Asia’s most precious medicinal herb, ginseng is renowned for its many efficacies. It symbolizes Sulwhasoo’s rich history as well as its latest innovations that provide the ultimate skin care solutions. Ginseng provides restoratives properties, gives us renewed energy, and infuses our skin with vitality.

multiple herbs that makeup Sulwhasoo's JAUM Activator ingredient
JAUM Activator™

Using the latest technology, Sulwhasoo’s analysis revealed skin imbalance as the main cause of skin-aging.

JAUM Activator™ is Sulwhasoo's unique golden ratio formula for anti-aging and radiance, developed through data mining, and combinations of over 1,000 Korean herbs.

Close up of red pine tree rings
Red Pine

Red pine symbolizes strength and nobility. With the thousand years of strong vitality and the lush greenness of the red pine, Sulwhasoo’s new journey to anti-aging begins. Using advance technology, we extracted a rare ingredient from red pine which is the feature ingredient in our ultimate anti-aging collection, Timetreasure.

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