Newly Advanced First Care Activating Serum

SULWHASOO FIRST CARE ACTIVATING SERUM VI

THE NEW GENERATION

Introducing the sixth generation of First Care Activating Serum, now infused with Sulwhasoo’s signature ingredient, Ginseng, to strengthen the skin barrier and address premature, visible signs of aging. The updated packaging is a work of art in and of itself and captures your eyes.

WHY FIRST CARE?

Hydrated, youthful-looking skin in every drop. Designed to be the first step post-cleansing, our First Care Activating Serum’s lightweight formula absorbs instantly to replenish your skin. Our Sulwhasoo Master ComplexTM, a combination of herbal ingredients and ginseng, helps improve concerns of hydration, visible wrinkles, brightness, radiance, and moisture barrier to reveal your best skin yet. Reveal hydrated, youthful-looking skin with every drop!

1 BOTTLE SOLD EVERY 10 SECONDS*

*Based on aggregated unit sales in Korea in all channels excluding duty-free stores from 2012-2022

1 BOTTLE SOLD EVERY 10 SECONDS*

*Based on aggregated unit sales in Korea in all channels excluding duty-free stores from 2012-2022

YOUR FIRST STEP TO RADIANCE

Use as the first step (AM and PM), right after cleansing, when your skin is the most vulnerable, to instantly hydrate and strengthen the skin’s moisture barrier.

YOUR FIRST STEP TO RADIANCE

Use as the first step (AM and PM), right after cleansing, when your skin is the most vulnerable, to instantly hydrate and strengthen the skin’s moisture barrier.

THE ART OF GINSENG

Ginseng represents “the essence of mother earth” and becomes more powerful through Sulwhasoo’s 500-hour process of natural ripening and transforming it with our proprietary bioconversion technology.

CLINICALLY PROVEN RESULTS

AFTER 4 WEEKS OF USE
Hydration +14.9%**
Moisture Barrier Strengthening +9.9%**
Elasticity +5.9%**
 
AFTER 4 WEEKS OF USE
96% Agreed their skin feels smoother***
93% Agreed their skin looks healthy***
92% Agreed their skin looks clear and bright***

**Based on an 8-week clinical study on 30 women 39 to 60.

***Based on a 4-week clinical study on 30 women 39 to 60.

FIRST CARE FOREVER

Over 500,000 customers purchased 10 or more bottles.**** Sulwhasoo discovered that Korean women who incorporated First Care Activating Serum into their skincare regimen for an average of 12 years appear to be 13.3 years younger compared to the average skin care users of the same age groups. *****

****Based on accumulated domestic sales data within Korea from its first release in 1997 to October 2022

*****Based on a skin condition evaluation on 95 Korean women ages 22 to 80 with up to 20 years of long-term consecutive usage of First Care Activating Serum, measuring 5 Youth Indicators – hydration, brightness, radiance, translucency and eye wrinkles – compared to
the same age groups in Sulwhasoo’s characteristic database of 195 Korean women.

FAQ