
Your First Step to Radiant Skin, Reinvented!
Discover Newly Advanced
FIRST CARE ACTIVATING SERUM
2.02 fl. oz. / 60mL
$89 USD
Sulwhasoo's iconic bestselling serum has undergone a reformulation as the brand continues to maintain its footprint as a pioneer in high performance, luxurious formulas rooted in traditional Asian wisdom.
The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that help make your skin look more radiant than ever.

New JAUM Activator™
A golden ratio of Lotus, White Lily, Solomon's Seal, Peony, and Rehmannia were carefully selected through data mining3,912
combinations of
1,041
Korean traditional herbs.
Awaken Skin's Natural Radiance
Our key ingredient helps improve the look of hydration, brightness, radiance, resilience, transparency and visible wrinkles.
Korea's Best Kept Secret
1 Bottle SoldEvery 10 Seconds.*
Better Skin Every Day
with First Care Activating Serum
*Based on an independent consumer perception study of 539 women ages 22-56, after 4 weeks
2x Daily
First Care Activating Serum is a unique prepping serum designed to be the first step post-cleanse morning & night.
First Peace Ritual
Learn the Secrets
of First Care Activating Serum
23 years of research
have been channeled toward Sulwhasoo's signature "first step" serum infused with precious herbs.
$54 USD
($74 VALUE)
Take First Care On The Go
FAQ
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Why did we change the formula?
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Throughout our history, Sulwhasoo has continued to innovate by infusing traditional wisdom with modern science to deliver our most advanced skin solutions. In light of these innovations, we have been advancing our products to enhance their efficacy, and offer our most cutting-edge formulations for our customers.
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What is the difference between the new formula and the old one?
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The advanced First Care Activating Serum features our new JAUM Activator™, a masterfully blended complex of 5 precious herbs that improve the look of skin’s hydration, brightness, radiance, translucency, visible wrinkles, and moisture barrier. The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that helps make your skin look more radiant than ever.
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What brings out the “anti-aging” benefit in the new formula?
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Through data mining research, we found a new golden ratio blend for the same original 5 signature ingredients that creates Sulwhasoo's most effective anti-aging benefits yet. To maximize the benefits of this precious blend of herbs, we first extract Peony and Rehmannia individually and mix them together before adding in the extracts of Sacred lotus, White Lily, and Solomon's. This specific method allows for optimal (or Ideal) extraction of the anti-aging benefits of each ingredient.
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Are the results and benefits of the new formula different?
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The new formula still delivers everything the previous formula offered, but with improved, added benefits! It still hydrates, nourishes, reduces visible fine lines, and boosts the absorption of any product applied afterwards. The new formula has improved anti-aging benefits that helps strengthens your skin's moisture barrier at the first step of your routine.
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Why is First Care Activating Serum applied at the first step after cleansing?
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Sulwhasoo's unique and innovative "First Step Serum" is designed to absorb deeply and rapidly right after cleansing to deliver our best kept skincare secret from Korea.
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Is First Care Activating Serum safe and or suitable for pregnant or nursing women, eczema, acne, dry skin, oily skin, wrinkles, hyper-pigmentation, or sensitive skin?
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First Care Activating Serum is dermatology and allergy tested, suitable for all skin types. However, if you are pregnant woman or have sensitive skin, we recommend you consult your physician before making any changes to your daily routine as well as a performing patch testing on your forearm.
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Is this bottle recyclable? If so, how do I recycle it?
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The pump is not recyclable, but you can recycle the rest. The parts can be sorted as follows: bottle (with pump removed) recycled as glass and the cap recycled as plastic.
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More Questions?
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We're here to help!
Schedule a free 15-minute one-on-one virtual holistic balance consultation to get personalized help and advice. Book Now
Please note this service is only available for US customers (due to phone service availability). You can also email us at support@sulwhasoo.zendesk.com for any questions you might have.