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OFFERS
Receive a 3-piece set from The Ultimate S Collection with your $225 order. Add a Hobo Bag and Brightening Duo when you spend $300.
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Newly Advanced First Care Activating Serum
WHY FIRST CARE?
Hydrated, youthful-looking skin in every drop. Designed to be the first step post-cleansing, our First Care Activating Serum’s lightweight formula absorbs instantly to replenish your skin. Our Sulwhasoo Master ComplexTM, a combination of herbal ingredients and ginseng, helps improve concerns of hydration, visible wrinkles, brightness, radiance, and moisture barrier to reveal your best skin yet. Reveal hydrated, youthful-looking skin with every drop!
1 BOTTLE SOLD EVERY 10 SECONDS*
*Based on aggregated unit sales in Korea in all channels excluding duty-free stores from 2012-2022
1 BOTTLE SOLD EVERY 10 SECONDS*
*Based on aggregated unit sales in Korea in all channels excluding duty-free stores from 2012-2022
YOUR FIRST STEP TO RADIANCE
Use as the first step (AM and PM), right after cleansing, when your skin is the most vulnerable, to instantly hydrate and strengthen the skin’s moisture barrier.
YOUR FIRST STEP TO RADIANCE
Use as the first step (AM and PM), right after cleansing, when your skin is the most vulnerable, to instantly hydrate and strengthen the skin’s moisture barrier.
THE ART OF GINSENG
Ginseng represents “the essence of mother earth” and becomes more powerful through Sulwhasoo’s 500-hour process of natural ripening and transforming it with our proprietary bioconversion technology.
CLINICALLY PROVEN RESULTS
AFTER 4 WEEKS OF USE
Hydration +14.5%**
Moisture Barrier Strengthening +9.9%**
Elasticity +5.9%**
AFTER 4 WEEKS OF USE
96% Agreed their skin feels smoother***
93% Agreed their skin looks healthy***
92% Agreed their skin looks clear and bright***
___________________________________________
**Based on an 8-week clinical study on 30 women 39 to 60.
***Based on a 4-week clinical study on 30 women 39 to 60.
CLINICALLY PROVEN RESULTS
AFTER 4 WEEKS OF USE
Hydration +14.5%**
Moisture Barrier Strengthening +9.9%**
Elasticity +5.9%**
AFTER 4 WEEKS OF USE
96% Agreed their skin feels smoother***
93% Agreed their skin looks healthy***
92% Agreed their skin looks clear and bright***
___________________________________________
**Based on an 8-week clinical study on 30 women 39 to 60.
***Based on a 4-week clinical study on 30 women 39 to 60.
FIRST CARE FOREVER
Over 500,000 customers purchased 10 or more bottles.**** Sulwhasoo discovered that Korean women who incorporated First Care Activating Serum into their skincare regimen for an average of 12 years appear to be 13.3 years younger compared to the average skin care users of the same age groups. *****
___________________________________________
****Based on accumulated domestic sales data within Korea from its first release in 1997 to October 2022
*****Based on a skin condition evaluation on 95 Korean women ages 22 to 80 with up to 20 years of long-term consecutive usage of First Care Activating Serum, measuring 5 Youth Indicators – hydration, brightness, radiance, translucency and eye wrinkles – compared to
the same age groups in Sulwhasoo’s characteristic database of 195 Korean women.
FIRST CARE FOREVER
Over 500,000 customers purchased 10 or more bottles.**** Sulwhasoo discovered that Korean women who incorporated First Care Activating Serum into their skincare regimen for an average of 12 years appear to be 13.3 years younger compared to the average skin care users of the same age groups. *****
___________________________________________
****Based on accumulated domestic sales data within Korea from its first release in 1997 to October 2022
*****Based on a skin condition evaluation on 95 Korean women ages 22 to 80 with up to 20 years of long-term consecutive usage of First Care Activating Serum, measuring 5 Youth Indicators – hydration, brightness, radiance, translucency and eye wrinkles – compared to
the same age groups in Sulwhasoo’s characteristic database of 195 Korean women.
Discover First Care
First Care Activating Serum VI
Preserve & Strengthen
First Care Activating Serum VI Mini
Preserve & Strengthen
First Care Activating Mask
Balance & Nourish
First Care Trial Kit
$86 Value
Essential Duo Set
$190 Value
First Care Activating Serum VI Set
$151 Value
