Newly Advanced First Care Activating Serum
Activate your skin’s potential. Designed to be the first step post cleanse, our First Care Activating Serum’s lightweight formula absorbs instantly to replenish your skin. Our proprietary blend of Asian herbs work to visibly improve 6 key skin concerns of hydration, visible wrinkles, brightness, radiance, translucency, and moisture barrier to reveal your best skin yet.
Your First Step to Healthy
Strengthens Skin Barrier
Improves Skin Radiance
Agreed skin felt moisturized and hydrated
Agreed skin felt softer
Agreed it helped boost effects of skincare products used in next steps
Agreed skin appeared to have a healthy glow
*Based on an independent consumer perception study of 539 women ages 22-56, after 4 weeks
JAUM Activator™A golden ratio of Lotus, White Lily, Solomon's Seal, Peony, and Rehmannia were carefully selected through data mining
Korean traditional herbs.
First Care Activating Serum is a unique prepping serum designed to be the first step post-cleanse morning & night.
Through consistent research, our First Care Activating Serum continues to evolve with more potent ingredients and effective formulas for visible results.
First Care Activating Serum is available on subscription
Throughout our history, Sulwhasoo has continued to innovate by infusing traditional wisdom with modern science to deliver our most advanced skin solutions. In light of these innovations, we have been advancing our products to enhance their efficacy, and offer our most cutting-edge formulations for our customers.
The advanced First Care Activating Serum features our new JAUM Activator™, a masterfully blended complex of 5 precious herbs that improve the look of skin’s hydration, brightness, radiance, translucency, visible wrinkles, and moisture barrier. The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that helps make your skin look more radiant than ever.
Through data mining research, we found a new golden ratio blend for the same original 5 signature ingredients that creates Sulwhasoo's most effective anti-aging benefits yet. To maximize the benefits of this precious blend of herbs, we first extract Peony and Rehmannia individually and mix them together before adding in the extracts of Sacred lotus, White Lily, and Solomon's. This specific method allows for optimal (or Ideal) extraction of the anti-aging benefits of each ingredient.
The new formula still delivers everything the previous formula offered, but with improved, added benefits! It still hydrates, nourishes, reduces visible fine lines, and boosts the absorption of any product applied afterwards. The new formula has improved anti-aging benefits that helps strengthens your skin's moisture barrier at the first step of your routine.
Sulwhasoo's unique and innovative "First Step Serum" is designed to absorb deeply and rapidly right after cleansing to deliver our best kept skincare secret from Korea.
First Care Activating Serum is dermatology and allergy tested, suitable for all skin types. However, if you are pregnant woman or have sensitive skin, we recommend you consult your physician before making any changes to your daily routine as well as a performing patch testing on your forearm.
The pump is not recyclable, but you can recycle the rest. The parts can be sorted as follows: bottle (with pump removed) recycled as glass and the cap recycled as plastic.
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