Your First Step to Radiant Skin, Reinvented!
Discover Newly Advanced
FIRST CARE ACTIVATING SERUM
2.02 fl. oz. / 60mL
$89 USD
Sulwhasoo's iconic bestselling serum has undergone a reformulation as the brand continues to maintain its footprint as a pioneer in high performance, luxurious formulas rooted in traditional Asian wisdom.
The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that help make your skin look more radiant than ever.
New JAUM Activator™
A golden ratio of Lotus, White Lily, Solomon's Seal, Peony, and Rehmannia were carefully selected through data mining3,912
combinations of
1,041
Korean traditional herbs.
Awaken Skin's Natural Radiance
Our key ingredient helps improve the look of hydration, brightness, radiance, resilience, transparency and visible wrinkles.
Korea's Best Kept Secret
1 Bottle SoldEvery 10 Seconds.*
Better Skin Every Day
with First Care Activating Serum
98%
Agreed skin felt moisturized and hydrated
98%
Agreed skin felt softer
96%
Agreed it helped boost effects of skincare products used in next steps
96%
Agreed skin appeared to have a healthy glow
*Based on an independent consumer perception study of 539 women ages 22-56, after 4 weeks
2x Daily
First Care Activating Serum is a unique prepping serum designed to be the first step post-cleanse morning & night.
First Peace Ritual
Pre-Application
1. Warm 2-3 pumps of First Care Activating Serum to palm of hands.
2. Cup hands and slowly bring them up to the face.
3. Take a deep breath and inhale the earthy scent to begin the First Peace Ritual. Pamper your senses in the relaxing holistic ritual that brings harmony and balance.
Application
1. Begin applying serum in circular motions, starting with the nose area, and massaging evenly on the skin.
2. Using the palm of hands, gently press the serum to cheeks, forehead, around the eyes, and chin until completely absorbed.
3. Wrap face with both hands to complete ritual.
Learn the Secrets
of First Care Activating Serum
23 years of research
have been channeled toward Sulwhasoo's signature "first step" serum infused with precious herbs.
2021
Backed by 23 years of research and new datamining technology, Sulwhasoo’s latest First Care Activating Serum formula delivers the perfect combination of ingredients for optimized anti-aging and hydrating benefits.
Reached cumulative sales of 3 trillion KRW ($2.7 billion USD).
2015
First Care Activating Serum reached cumulative sales of 1 trillion KRW ($906 million USD).
2012
Birth of First Care Activating Serum with its now-iconic yellow cap design upgrade.
2009
Introduction of POJE Optimizing Process™, Sulwhasoo’s proprietary method that prepares herbal ingredients for 18 hours to maximize their benefits.
2004
Through Sulwhasoo’s technology advancement, First Care Activating Serum adopts new herbs as main ingredients to enhance their efficacy and allow faster absorption of product.
1997
Sulwhasoo launches its first boosting serum inspired by traditional Asian herbal medicine, also known as Hanbang. JAUM Balancing ComplexTM, Sulwhasoo’s proprietary ingredient complex of 5 precious herbs, is born.
$54 USD
($74 VALUE)
Take First Care On The Go
Transform your skin with this all-in-one set stocked with everything you need to clear away impurities, balance hydration, even out skin tone, improve look of elasticity, smooth visible wrinkles, and more.
The Set Features:
Gentle Cleansing Foam (0.5 fl. oz)
First Care Activating Serum (1.01 fl. oz)
Essential Balancing Water (0.5 fl. oz)
Concentrated Ginseng Renewing Cream (0.17 fl. oz)
FAQ
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Why did we change the formula?
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Throughout our history, Sulwhasoo has continued to innovate by infusing traditional wisdom with modern science to deliver our most advanced skin solutions. In light of these innovations, we have been advancing our products to enhance their efficacy, and offer our most cutting-edge formulations for our customers.
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What is the difference between the new formula and the old one?
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The advanced First Care Activating Serum features our new JAUM Activator™, a masterfully blended complex of 5 precious herbs that improve the look of skin’s hydration, brightness, radiance, translucency, visible wrinkles, and moisture barrier. The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that helps make your skin look more radiant than ever.
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What brings out the “anti-aging” benefit in the new formula?
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Through data mining research, we found a new golden ratio blend for the same original 5 signature ingredients that creates Sulwhasoo's most effective anti-aging benefits yet. To maximize the benefits of this precious blend of herbs, we first extract Peony and Rehmannia individually and mix them together before adding in the extracts of Sacred lotus, White Lily, and Solomon's. This specific method allows for optimal (or Ideal) extraction of the anti-aging benefits of each ingredient.
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Are the results and benefits of the new formula different?
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The new formula still delivers everything the previous formula offered, but with improved, added benefits! It still hydrates, nourishes, reduces visible fine lines, and boosts the absorption of any product applied afterwards. The new formula has improved anti-aging benefits that helps strengthens your skin's moisture barrier at the first step of your routine.
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Why is First Care Activating Serum applied at the first step after cleansing?
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Sulwhasoo's unique and innovative "First Step Serum" is designed to absorb deeply and rapidly right after cleansing to deliver our best kept skincare secret from Korea.
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Is First Care Activating Serum safe and or suitable for pregnant or nursing women, eczema, acne, dry skin, oily skin, wrinkles, hyper-pigmentation, or sensitive skin?
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First Care Activating Serum is dermatology and allergy tested, suitable for all skin types. However, if you are pregnant woman or have sensitive skin, we recommend you consult your physician before making any changes to your daily routine as well as a performing patch testing on your forearm.
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Is this bottle recyclable? If so, how do I recycle it?
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The pump is not recyclable, but you can recycle the rest. The parts can be sorted as follows: bottle (with pump removed) recycled as glass and the cap recycled as plastic.
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More Questions?
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We're here to help!
Schedule a free 15-minute one-on-one virtual holistic balance consultation to get personalized help and advice. Book Now
Please note this service is only available for US customers (due to phone service availability). You can also email us at support@sulwhasoo.zendesk.com for any questions you might have.