Privacy Notice

Last updated on: October 16, 2024

Welcome to the Sulwhasoo website at https://us.sulwhasoo.com (the “Website”).

This Website is operated by AMOREPACIFIC US, Inc. (“we”, “us” or “our”). We are committed to becoming the “Asian Beauty Creator” to its U.S. customers through our brands—AMOREPACIFIC®, SULWHASOO®, LANEIGE®, IOPE®, INNISFREE® and ARITAUM®—and have continuously strived to make the true beauty of Asia known to the rest of the world.

We value your rights and respect your concerns about your privacy. This Privacy Notice explains the types of personal information we may collect, use and share, along with the measures we take to protect your personal information. If you have a question regarding your data you can contact us through the methods provided in the "Contact Us" section at the end of this Privacy Notice.

Your use of this Website constitutes your acceptance of this Privacy Notice and your consent to the practices described below. You are not authorized to use this Website unless you agree with this Privacy Notice.

NOTICE FOR CALIFORNIA, VIRGINIA, COLORADO, CONNECTICUT, AND UTAH RESIDENTS

The Notice to California, Virginia, Colorado, Connecticut, and Utah residents, which is located at the bottom of this Privacy Policy, supplements this Privacy Policy. Residents in these jurisdictions should visit the Notice to California, Virginia, Colorado, Connecticut, and Utah residents for information regarding our privacy practices and rights provided to residents of these states.

Collection of Information
Tracking Technologies
Use of Information
Disclosure of Information
Transfer of Information
Protection of Information
Children's Privacy
Managing Your Information
Third Party Links
California Shine the Light Disclosure
Notice to California, Virginia, Colorado, Connecticut and Utah Residents
Nevada Privacy Rights
Changes to this Privacy Policy
Contact Us

1. Collection of Information Information You Provide

We may obtain personal information about you on our Website or at offline events. You may choose to provide personal information when you create an account, make a purchase on our Website, subscribe to our electronic newsletter, participate at our offline event or contact us for customer service. The types of information you may provide include, but are not limited to, the following:

Name
Date of birth and/or age
Username
Contact information (e.g., postal address, telephone number, mobile phone number, email address)
Payment information (e.g., PayPal™ account number, payment card number, expiration date, billing address)
Skincare concerns
Consent you may provide or public information posted on our Website (e.g., photographs, videos, reviews, comments and responses)

Information Automatically Collected

When you use our Website, we may collect certain information about your activities on our Website by automated means, such as cookies, IP addresses, browsing history and service history, as follows:

Transaction Information: We collect information in connection with each transaction you engage in via our Website or stores, including product details, purchase price, and other transaction details.
Device, Website Interactions and Log Information: We and our third party service providers may automatically collect device and log information, such as an IP address or other unique identifier information for the computer, mobile device, technology or other device (collectively, "Device") you use to access our Website or on third party websites that publish our advertising, browser type, Internet service provider, the referring/exit pages, your operating system and date/time stamp of your We may use your Device information to, among other things, administer the Websites, help diagnose problems with our servers, improve business operations, analyze orders and trends, track users’ web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information. We utilize session replay technology to monitor and record mouse clicks and movements, keystrokes, and pages and content viewed by you. Please discontinue use of our Website if you do not consent to our collection of such information.
Location Information: If you access our Website using a mobile device or application, we may access, collect or monitor information regarding the geographic location of your mobile We may also determine your general geographic location using your IP address. You may control whether location information is shared with us through your mobile device, application or browser settings, provided that certain features on our Website may not function properly if your location information is disabled.

Social You also can engage with our brands, use chat features, applications via social media platforms, such as Facebook (including Instagram) or Google. When you engage with our content on or through social media or other third party platforms, plug-ins, integrations or applications, these platforms may ask your permission to share certain information with us (e.g. name, gender, profile picture likes, interests, demographic information). Such information is shared with us subject to platform privacy Notice. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.
Cookies and Ads: We and our third party service providers may collect information from you by using Cookies are small amounts of information which we store on your computer. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to our Website. Cookies make it easier for you to log on to and use our Website during future visits by remembering information about your preferences or allowing you to preserve your shopping cart contents between site visits or devices. They also allow us to monitor website traffic and to personalize the content of our Website for you. You may set up your computer to reject cookies by activating the settings on your browser, although, in that case, you may not be able to use certain features on our Website. Please refer to the "Help" file of your Internet browser to learn how to either block all cookies or receive a warning before a cookie is stored.
- We may also contract with third party companies to collect information about your use of our Website and other websites through technologies such as cookies, so that we may provide advertisements that are more relevant to your needs and interests based on your internet activity Those advertisements may appear either on our Website, or on other websites. To learn more about online behavioral advertising (OBA), please visit the Network Advertising Initiative website (http://www.networkadvertising.org/choices/) or Digital Advertising Alliance website (http://www.aboutads.info/choices/). You can also use the mobile app to control interest-based advertising on apps on your mobile device, available on the Apple Store, Google Play, and Amazon’s Appstore. Mobile app guidance is available at (https://digitaladvertisingalliance.org/app).
Clear GIFs: We and our third party service providers may collect information from you using clear GIFs, such as pixels, tags and web These are tiny electronic images that may be used in our Website or emails and help deliver cookies, visit counts, and understand usage and campaign effectiveness. We may also use clear GIFs to understand whether our emails are read or opened. We use learning from this information to improve our messages, reduce frequency of messages to you or determine interest in content we share.
Other Technologies: We may utilize new technologies as they are developed in a manner that is consistent with this Privacy Notice and industry

Information from Third Parties

We may also obtain information from other sources. For example, we may collect information about you from other websites that sell our products, from other users, such as individuals who send you a gift through our Website, and from social networks in accordance with their authorization procedures. We may also receive information from our retail partners or other companies that collect or aggregate information from publicly available databases or if you consented to allow them to use and share your information. This might be de-identified information

about purchasing patterns, location of shoppers and sites that are of interest to our consumers. We maintain and use all de-identified information in de-identified form. We do not attempt to reidentify it except to ensure our de-identification processes are in compliance with applicable law.

2. Tracking Technologies

We and our third party service providers may collect personal information about your browsing patterns or other online activities over time and across different sites when you use our Website. While some web browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked, we do not respond to web browser-based “do not track” signals.

3. Use of Information

We may use the personal information that we collect for various purposes, including to:

Provide you with products, information, and services;
Fulfill and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices;
Process payment and access your purchase history;
Contact you regarding your purchases;
Communicate with you for account management and promotional purposes;
Other matters related to your purchases and activities on our website;
Conduct, assess and improve our business operation, including: performing data analytics about our products and customers; detecting, investigating and preventing security incidents, fraud and illegal activity; maintaining business systems and records; enhancing the functionality of our Website or making other technological improvements; and remaining in compliance with applicable laws and policies;
Ensure the Website displays correctly on your Device;
Respond to your comments, questions and requests and provide customer service; and
Carry out any other purpose described to you at the time the information is

We may also contract with third-party advertising agencies, including the companies not affiliated with us, to send you information and promotional materials about our products based on the personal information we collect from you.

We may also use the information in other ways for which a specific notice will be provided to you at the time of collection

4. Disclosure of Information

We may disclose your personal information with our corporate affiliates, such as Amorepacific Corporation, Amorepacific Group, and their subsidiaries and affiliates, for purposes of technical support and other business co-operations. We may disclose your information with third party service providers that perform services on our behalf according to our instructions, such as fulfilling orders, delivering packages, sending postal mails or e-mails, analyzing customer information, providing marketing assistance, processing credit card payments, investigating fraudulent activities, conducting customer surveys and providing customer service. These third parties may include Internet service providers, shipping carriers, payment processors, data analytics providers, operating systems and platforms, and technology vendors. We do not authorize these third party companies to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

In addition, we may share de-identified, aggregated information (i.e., the information that is not directly connected to your identity) about our customers with advertisers and marketing partners in order to gain insights about the market and improve our business performance.

We may disclose your personal information to law enforcement or other government authorities when required by law or when we believe such disclosure is necessary to prevent physical harm or financial loss or to assist an investigation of any illegal activity, suspected or actual.

There may be business or legal reasons to disclose your personal information. For example, we may disclose your personal information with another company that buys some or all of our assets or shares, and that company may use and disclose personal information for purposes similar to what is described in this Privacy Notice. We may also disclose your information with prospective business partners to evaluate a potential business transaction such as a merger or a joint venture.

We will always take steps to ensure that any of your information used by all third parties is properly protected in accordance with this Privacy Notice and applicable laws. We will not otherwise share, sell or disclose any of the information you provide to us outside the scope described herein without your consent.

5. Transfer of Information

Our Website is intended for visitors and customers located in the United States, and is governed by and operated in accordance with the laws of the United States only. However, we may transfer the personal information we collect to the entities located in the countries other than the country in which the information is originally collected, including South Korea, where such entities administer and/or operate certain functions or services on our behalf, such as technical support, marketing assistance, data analytics and business administration. Those countries may not have the same data protection laws as your country of residence, but we take reasonable measures at all times to protect the personal information in transmitting, retaining and processing the information as described in this Privacy Notice.

We will refuse to transfer personal information if we believe that the information will not receive reasonable protection. By accessing our Website, or otherwise providing information to us, you expressly consent to the processing, transfer and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.

6. Protection of Information

We use technical, administrative and physical safeguards and procedures which are reasonably designed to help protect your personal information against unlawful or unauthorized access, disclosure, misappropriation, alteration or loss. We use encryption, passwords, and physical security measures to help protect your personal information. However, the transmission of information via the Internet cannot be completely secure and we cannot guarantee the privacy or security of your data transmitted to our Website. Any transmission of your personal information is at your own risk. Additionally, if you register with our Website, you are responsible for maintaining the security of your password at all times.

7. Children’s Privacy

Our Website is not targeted towards children, and we do not knowingly collect personal information from children under the age of 13. You may only make a purchase if you are 18 years of age or older, or the age of majority in your jurisdiction.

If you're between 13 and 16 years old, you must have your parent/guardian’s written permission to have an account, and we ask that you not submit any personal information to us or post on our Website without the consent and supervision of a responsible parent or legal guardian.

If you are a parent or guardian and learn that your child has provided us with personal information without your consent, then you may contact us at sulwhasoo@apus.amorepacific.com If we confirm we collected such information, we will take all reasonable measures to delete that information from our system as soon as possible.

8. Managing Your Information

You have the following rights and choices in providing your information and choosing how we communicate with you:

You may view or update the information you provide to us by logging into your online account and accessing the “My Account” page on our Website. You may also ask us to delete your information and withdraw your consent at any time by contacting us at sulwhasoo@apus.amorepacific.com.
You may opt out of receiving email marketing promotions by clicking on the “Unsubscribe” link at the bottom of any promotional e-mails you receive. To the extent you are receiving text messages us, you may opt out of receiving text messaging by replying to any message we send you with the word "STOP" or contacting us at the phone numbers To the extent you receive notifications from any of our applications, you may opt out of receiving push notifications on your mobile device through your account and device settings.

If you are unable to remove the content you posted on our Website, you can request that we help you take down such publicly-posted content by contacting us at sulwhasoo@apus.amorepacific.com. Please note that any information you post to any public posting area is available to anyone with Internet access. If you don't want people to know your email address, for example, don't include it in any message you post PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION IN PUBLIC POSTING AREAS. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN PUBLIC POSTING AREAS.

Please note that while text messaging opt out/unsubscribe requests are processed immediately upon our receipt, we are not responsible for any carrier delays. Carriers are not liable for delayed or undelivered messages. Additionally, please allow up to 10 business days to process marketing email opt out/unsubscribe requests. If you make a purchase through our Website or stores, you may opt back in to marketing communications from us until you opt out/unsubscribe once again. You may opt back in to receiving text messaging by providing us with explicit permission to send you text messages during the order checkout or other sign-up process.

Notwithstanding the above, we may need to retain limited information about you in order to fulfill any order requests made by you, for business, tax, retention and litigation purposes or to fulfill other legal or regulatory obligations. As such, we may still continue to send you non-marketing communications by email, such as transactional or operational communications, even if you have opted out/unsubscribed from our marketing communications.

9. Third Party Links

Please note that this Privacy Notice applies only to our Website and does not cover practices employed by any third-party websites, including ones to which we link, that link to us, or that we otherwise communicate on. The information you submit to any other website is governed by the privacy policies of those websites and we recommend that you review those policies carefully. We are not responsible for the privacy and security practices of those other websites or social media platforms or the information they may collect (which may include IP address). Links to any other website’s or content do not constitute or imply an endorsement or recommendation by us of the linked website, social media platform, and/or content.

10. California Shine the Light Disclosure

California Civil Code Section 1798.83 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for their direct marketing purposes. We are not in the business of selling personal information, but such information may be shared or disclosed in limited circumstances to provide customers certain additional services such as interest-based advertising, for products or services that may be beneficial for our customers, third party shipment carriers such as USPS or UPS to deliver products to you, and credit card information to processors and issuers to help process your orders.

If customers do not wish to have any personal information shared that may be considered a form of selling, you may contact us at usprivacy@us.amorepacific.com or submit a request online.

11. Notice to California, Virginia, Colorado, Connecticut, Oregon, Texas and Utah Residents (“Detailed US Privacy Notice”) Notice at Collection

We collect personal information from U.S. residents and comply with the consumer privacy laws of the applicable US jurisdictions. This Detailed U.S. Privacy Notice applies to US residents (“you” or “your”).

For the purposes of this Detailed US Privacy Notice, “personal information” means information that identifies, relates to, is capable of being associated with, or could reasonably be linked to a particular individual, or household. However, the following categories of information are not personal information:

Publicly available
Deidentified or aggregated information; or
Information otherwise excluded from the scope of US Privacy

This Detailed US Privacy Notice provides the following information to residents of the listed states:

Categories of personal information we collect
- We collect identifiers, personal characteristics, commercial information, internet/electronic activity information, geolocation information, sensory information, inferences, and sensitive personal information including account log-in and password, in addition to content from your mobile device such as text messages. We also send push notifications. We only collect sensitive personal information to fulfill or meet the reason you provided the information.
Purposes for which we use personal
- We use personal information for the following business purposes: customer service, Website optimization, to provide you with products and information, to fulfil and deliver the products you request, to process your payment and access your purchase history, to contact you, to conduct and improve our business, to ensure the Website displays correctly, and to carry out any other purpose described to you at the time the information is collected. We use personal information for the following commercial purposes: to provide advertisements, to respond to your comments, questions and requests, and for owned channel personalization;
Categories of personal information we disclose to third parties;
Categories of third parties to which we disclose personal information;
Categories of personal information we may sell or share
- We share identifiers, internet/electronic activity, and However, to exercise your right to ask that we do not sell or share your personal information for targeted advertising, please visit the Request Porta l or see our Do Not Sell or Share section below.
How long we retain personal information
- We retain personal information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud
How residents of listed states can exercise their rights under US Privacy Laws:
- The rights to access/know, correct, or delete personal
- The right to obtain a portable copy of personal

Rights regarding sensitive personal information in certain
The rights to opt out of sharing/targeted advertising, sales of personal information, or
The right to non-discrimination for exercising any rights; and
The right to appeal our refusal to act within a reasonable time

We collect personal information from the following sources:

Directly from our users
From our business partners
From our advertising partners

Category of Personal Information: Identifiers

Examples

Identifiers may contain the following: Cookie IDs, email addresses, name, shipping address, billing address, age, mobile advertising IDs

Business and Commercial Purpose(s)

Business purposes: customer service, Website optimization, to provide you with products and information, to fulfil and deliver the products you request, to process your payment and access your purchase history, to contact you, to conduct and improve our business, to ensure the Website displays correctly, and to carry out any other purpose described to you at the time the information is collected. Commercial purposes: to provide advertisements, to respond to your comments, questions and requests, and for owned channel personalization.

Sharing/Use of Personal Information for Targeted Advertising

We may share this information with advertising partners for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information is disclosed to the third parties listed in the “Disclosing Personal Information” section

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Category of Personal Information: Personal Characteristics

Examples

Personal Characteristics may contain the following: Cookie IDs, email addresses, name, shipping address, billing address, age, mobile advertising IDs, shopping behavior, gender.

Business and Commercial Purpose(s)

Sharing/Use of Personal Information for Targeted Advertising

We do not engage in targeted advertising or share this information for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information is disclosed to the third parties listed in the “Disclosing Personal Information” section

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Category of Personal Information: Commercial Information

Examples

Commercial Information may contain the following: Cookie IDs, email addresses, name, shipping address, billing address, age, and mobile advertising IDs

Business and Commercial Purpose(s)

Sharing/Use of Personal Information for Targeted Advertising

We do not engage in targeted advertising or share this information for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information may be disclosed to processors, affiliates, other users of our services, and business partners

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Category of Personal Information: Internet/Electronic Activity

Examples

Internet/Electronic Activity may contain the following: Cookie IDs, name, and mobile advertising IDs

Business and Commercial Purpose(s)

Sharing/Use of Personal Information for Targeted Advertising

We may share this information with advertising partners for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information may be disclosed to processors, other users of our services, and business partners

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Category of Personal Information: Geolocation Information

Examples

Location information

Business and Commercial Purpose(s)

Business purposes: customer service, to provide you with products and information, to fulfil and deliver the products you request, and to carry out any other purpose described to you at the time the information is collected.

Sharing/Use of Personal Information for Targeted Advertising

We do not engage in targeted advertising or share this information for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information may be disclosed to processors, other users of our services, and business partners

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Category of Personal Information: Sensory Information

Examples

Sensory Information may contain the following: Customer photographs.

Business and Commercial Purpose(s)

Commercial purposes: to provide advertisements and for owned channel personalization.

Targeted Advertising

We do not engage in targeted advertising or share this information for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information is not disclosed with third parties

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Category of Personal Information: Inferences

Examples

Inferences may contain the following: Shopping behavior.

Business and Commercial Purpose(s)

Business purposes: Customer service. Site optimization. Commercial purposes: Advertising & owned channel personalization.

Sharing/Use of Personal Information for Targeted Advertising

We may share this information with advertising partners for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information may be disclosed to processors and business partners

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Category of Personal Information: Sensitive Personal Information

Examples

Account log-in and password, in addition to content from your mobile device such as text messages. We also send push notifications. Please refer to the “Managing your information” section to learn how to opt out of these notifications. We only collect sensitive personal information to fulfill or meet the reason you provided the information.

Business and Commercial Purpose(s)

Business purposes: Customer service Commercial purposes: Advertising

Sharing/Use of Personal Information for Targeted Advertising

We do not share this information for targeted advertising purposes

Sale

This information is not sold to third parties

Disclosure

This information may be disclosed to processors and business partners

Retention Period

We retain this information until the user deletes their account, after which it is retained only to the extent required by applicable law or for purposes of preventing fraud.

Use of Personal Information

We use personal information for the following business purposes: customer service, Website optimization, to provide you with products and information, to fulfil and deliver the products you request, to process your payment and access your purchase history, to contact you, to conduct and improve our business, to ensure the Website displays correctly, and to carry out any other purpose described to you at the time the information is collected. We use personal information for the following commercial purposes: to provide advertisements, to respond to your comments, questions and requests, and for owned channel personalization. Personal information may also be used or disclosed as otherwise permitted or required by applicable law.

Disclosing Personal Information

We disclose personal information with the following categories of third parties:

Processors: We use processors to securely handle personal information on our behalf and only on our These companies may not use your personal information for their own purposes.
Affiliates: We may share your information with our affiliates, subsidiaries, and representatives as part of providing our
Our Analytics and Advertising Partners: We use analytics services to collect and process certain information and to provide you with relevant advertising. These services may also collect information about your use of certain other websites, apps, and online resources.
Our Business Partners: We may share relevant personal information with our business partners to provide you with exclusive offers for products and services that may interest you.

See the table above for more details about how different categories of personal information are disclosed. We do not knowingly sell personal information of children under 16.

Exercising Your Privacy Rights

US residents have the following rights under US Privacy Laws:

The rights to access, correct, or delete personal information
The right to obtain a portable copy of personal information;
The rights to opt out of sharing/targeted advertising, sales of personal information, or

We do not knowingly sell personal information, including the personal information of individuals under 16.

If you are a US resident, you can submit a request to exercise your privacy rights under US Privacy Laws by visiting this Request Portal or by emailing us at usprivacy@us.amorepacific.com. We will not discriminate against you for exercising any of your rights.

To protect your privacy, we may need to authenticate your identity before we respond to your rights request. We will use commercially reasonable efforts to verify your identity for this purpose. Any information you provide to authenticate your identity will only be used to process your rights request. Please be aware that we do not accept or process rights requests through other means (e.g., via fax or social media).

After submitting your request online, you will receive a follow-up email, which may include a link you must click on in order to verify your identity. If you do not click on that link, we may be unable to complete your request due to lack of verification. It is important that you provide a valid email address in order for us to be able to process your request.

We will respond to your rights request within 45 days, though in certain cases we may inform you that we will need up to another 45 days to act on your request. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can

appropriately verify your identity and the request as authentic. Also note that each of the rights are subject to certain exceptions. If you believe ourresponse to your rights request is insufficient, you can appeal our decision by contacting us at usprivacy@ us.amorepacific.com and we will inform you of our final decision within 45 days.

We reserve the right to decline to process, or charge a reasonable fee for, requests from a US resident that are manifestly unfounded, excessive, or repetitive.

Do Not Sell or Share My Personal Information

Dependent upon your jurisdiction, you can submit an opt-out request regarding the selling or sharing your personal information by emailing us at usprivacy@us.amorepacific.com with the subject line “Do Not Sell or Share.” Finally, if your browser supports it, you can turn on the Global Privacy Control to opt-out of the “sale” or “sharing” of your personal information. You may also access our Request Portal.Limit the Use or Disclosure of Sensitive Personal Information

If you are a resident of a jurisdiction which allows this data protection right, you have a right to limit our use of sensitive personal information for any purposes other than to provide the services or goods you request or as otherwise permitted by law. Please exercise your right by contacting us at usprivacy@us.amorepacific.com or through our Request Portal.

Targeted Advertising

“Targeted advertising” as used in this Privacy Notice means the disclosure of personal information to a third party for behavioral advertising. An example of this is displaying advertisements to a US resident where the advertisement is selected based on personal information obtained from that person’s activities over time and across nonaffiliated websites or online applications to predict such person’s preferences or interests. We share some personal information for behavioral advertising. You can opt out of the sharing of your personal information for targeted advertising by submitting a rights request as described above.

Rights Provided to California Businesses and Service Providers with whom we have Business Relationships

When you engage in a business relationship with us, we will collect and process your personal information as described above and for the specific purposes detailed in our agreed to business terms. Namely, we use your personal information for business purposes such as to perform and provide services on behalf of the business. This Privacy Notice does not override any specific contracts agreed to by the parties, and relationships may be governed by further privacy agreements. If you are engaging with us on behalf of others in your company or otherwise providing the personal information of others, by engaging with us, you acknowledge and agree that you have the consent of the data subject.

Rights Regarding Sensitive Personal Information

Virginia, Colorado, and Connecticut Residents: Virginia, Colorado, and Connecticut residents are provided the right to opt-in to the collection/processing of sensitive personal information. However, We only collect sensitive personal information in the form of account log-in and password, which you voluntarily provide to us when you create an account.

California Residents: We only collect sensitive personal information to fulfill or meet the reason you provided the information. If you exercise your right to delete sensitive personal information from our systems, it may limit our ability to provide the products and services where such information is necessary and will be subject to the limitations referenced in our retention practices mentioned above.

Authorized Agent Requests

You may designate an authorized agent to make a rights request on your behalf. Your authorized agent may submit such a request by following the same method described above. We may require verification of your authorized agent in addition to the information for verification above for US residents and households.

Notice of Financial Incentives

This is your notice of financial incentive regarding our loyalty (rewards) program. We may have other special offers as well, which are optional and require your consent by opting-in. You may revoke your participation at any time We may offer you certain financial incentives that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to your personal information's value. When we offer financial incentives, we request identifiers, though we may also request additional personal and/or sensitive personal information, such as name, email, password, shipping address, cell phone number, and date of birth. We calculate the value of the financial incentive by using the expense related to the offer, and the value of your personal information is the value of the offer presented to you. We share this information with third parties, including our processors, affiliates, analytics and advertising partners, and business partners. P We currently provide the following financial incentives when you sign up for texts here, rewards here through our loyalty program, or otherwise by subscribing to our emails and texts. Please know, these financial incentives require the use of personal information for targeted advertising purposes but we will always gain your consent and you may revoke your participation at any time.

12. Nevada Privacy Rights

Nevada consumers have a right to submit a request to opt-out of sale of personal information, referred to under the Nevada Privacy Law as "covered information." Upon receipt of a verified request, both as to the submission and the identity of the consumer, we will ensure that no covered information, as defined under the Nevada Privacy Law, is sold. We will further notify the customer within 60 days after receipt that the request has been processed. At this time, Nevada residents can only submit this request by contacting us via email at.

13. Changes to Our Privacy Notice

We may update this Privacy Notice from time-to-time. We encourage you to review our Privacy Notice to remain updated with our current practices and to refer to our “Last Updated” note at the very top of the Privacy Notice. For changes that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change by sending a notice to the primary email address specified in your account or by placing a prominent notice on the Website.

14. Contact Us

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information or for any other privacy request, you can contact us at the following:

AMOREPACIFIC US, INC.
ATTN: Sulwhasoo Online Privacy
1407 Broadway, Suite 210
New York, NY 10018
usprivacy@us.amorepacific.com
1-877-325-1799

To exercise your rights, please access the Request Portal directly.

Your rights are subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.

If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by e-mail, telephone, or mail.