About Us

Timeless Beauty through Holistic Rituals

At Sulwhasoo, our philosophy is rooted in holistic beauty, combining centuries old Korean rituals with modern technology, creating innovative solutions that support skin’s resilience through every stage of life.

Our approach goes beyond addressing surface-level concerns, each of our formulas blends time-honored knowledge and advanced research to address skin’s evolving needs in a uniquely comprehensive way. This is skincare rooted in Korean heritage and crafted for the future, a ritual for timeless beauty that evolves with you.

60+ Years of Ginseng Innovation for Skin Longevity

Since 1964, Sulwhasoo has pioneered the study of Korean Ginseng, driven by a bold vision: to create a world-class skincare solution using domestically grown ginseng, a plant long revered for its potency.

We were the first to unlock the skin benefits of Korean Ginseng, creating innovative formulas that transform this powerful root from traditional remedy to high-performance beauty essential.

Our commitment spans over 60 years of research, refining ways to harness the full power of the ginseng plant, root, stem, leaf, and berry, using cutting-edge extraction technologies and proprietary formulas to deliver visible, lasting results.

Our focus goes beyond anti-aging. We’re committed to skin longevity—preserving firmness, resilience, and radiance by helping prevent signs of aging before they appear. Sulwhasoo’s ginseng journey continues, fueled by heritage, powered by science, and devoted to enduring beauty.

Korean Herb Extract: Five Botanicals, One Transformative Ingredient

Sulwhasoo’s holistic philosophy comes to life our signature ingredient, Korean Herb Extract (AKA JAUM Activator™) developed through decades of herbal wisdom and scientific precision. Crafted from five carefully selected botanicals—Peony, Lotus Seed, Solomon’s Seal, White Lily, and Rehmannia—this formula draws on the synergy of traditional herbal medicine, where each plant complements and amplifies the efficacy of the others.

Through advanced extraction methods and rigorous testing, Korean Herb Extract is designed to empower skin’s natural functions. It helps strengthen the skin’s barrier, boost hydration, and visibly improve firmness, becoming the vital first step in our most iconic formulas.

The Key to Healthy Skin Aging

Aging is a natural part of life—as are the changes we see in our skin over time. At Sulwhasoo, we believe in supporting skin’s vitality at every stage. Environmental stressors and lifestyle changes can speed up visible signs of aging, but how we care for our skin slows them down.

Our approach focuses on awakening the skin’s self-rejuvenating power, rooted in traditional Korean wisdom and backed by modern science. Each formula is carefully developed to encourage this vitality and help skin appear radiant, firm, and resilient.

First Care Activating Serum: Our iconic first step, a preventative powerhouse serum, uses Korean Herb Extract (AKA JAUM Activator™) to target visible early signs of aging, preserve radiance, and prep skin for every product that follows.

Concentrated Ginseng Rejuvenating Cream: A rich cream that enhances skin’s self-rejuvenating power, visibly plumping skin and reducing the look of wrinkles.

The Ultimate S Cream: A luxurious hydrating treatment that visibly lifts and helps sculpt facial contours while addressing multiple visible signs of aging.

These creations reflect our belief in holistic preventative care —where traditional wisdom meets cutting-edge science to help support skin’s natural renewal and long-term vitality.