About Us

BUILDING A WORLD OF BEAUTY POWERED BY ART AND HERITAGE

OUR PURPOSE

Sulwhasoo believes that there is an innovative artist in all of us. We explore our heritage for inspiration and create new things that challenge and change perspectives. We drew upon our own heritage to create new products that we see as works of art as they transcend time and generations.

OUR BELIEF

At Sulwhasoo, we believe in a holistic approach to skincare. Going beyond addressing visible issues on the skin’s surface. Sulwhasoo looks deeply into the root causes of skin aging and addresses them at the source. Our definition of genuine skin solutions involves the recovery of the skin’s rejuvenating system. We believe that activating the skin’s potential is the first step towards achieving healthy-looking skin. For this, Sulwhasoo presents the skincare routine, starting with First Care Activating Serum, formulated to activate your skin’s potential.
Sulwhasoo name and logo rising out of the dirt

OUR INGREDIENTS

Ginseng has been revered across cultures for its remarkable health and regenerative benefits. At Sulwhasoo, we have long been fascinated by this ancient root and its potential to benefit the skin. Our ongoing research on ginseng began with a simple curiosity: If ginseng is good for your body, could it also benefit the skin? As pioneers in ginseng research for skin, we have found the answer and discovered a way to bring ginseng’s exceptional benefits to your skin.

OUR INNOVATION

The Sulwhasoo Heritage & Science Center (SHSC) lies at the heart of our skincare solutions. It is the driving force behind our innovative products that seamlessly blend traditional Asian wisdom with modern science. Since the 1960s, Sulwhasoo has been dedicated to researching and studying ginseng, a key ingredient in our products. Our unwavering commitment to ginseng has continued for over 50 years, enabling us to create the best cosmetic products today. With a legacy of many firsts and bests, the SHSC remains at the forefront of finding the most effective skin solutions for achieving healthy, radiant skin.
Collage of The Sulwhasoo Heritage & Science Center

CREATED BY SULWHASOO

At Sulwhasoo, we believe that our products are innovative works of art, resulting from the infinite combinations of Korean aesthetics and modern sensibilities. Our skincare solutions are the culmination of decades of evolution in the pursuit of beautiful skin. Like any timeless work of art, our products are beloved and valued across all generations.

OUR JOURNEY

Madam Yun Dok-jeong’ sitting outside

1932 Beginning of Sulwhasoo

Madam Yun Dok-jeong’s Camellia Oil

Group of Sulwhasoo Ginseng Researchers

1954 Beginning of Our Research on Ginseng

Korea’s First Research Center for Cosmetics

First-ever Ginseng-based Cosmetics Product

1966 ABC Ginseng Cream

First-ever Ginseng-based Cosmetics Product

Magazine clipping of Sammi Ginseng  Overseas Export

1973 Beginning of K-Beauty

Ginseng Sammi Overseas Export

First-ever “First Essence” Product

1997 First Care Activating Serum

First-ever “First Essence” Product

Sulwhasoo Bukchon Flagship

2021 The House of Sulwhasoo Bukchon

Sulwhasoo Bukchon Flagship Open

Global Ambassador ROSE

2022 Sulwhasoo Rebloom

Sulwhasoo Reblooms with Rosé

OUR BRAND FILM