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OFFERS

Receive a 3-piece set from The Ultimate S Collection with your $225 order. Add a Hobo Bag and Brightening Duo when you spend $300.
Give $25, Get $25
Subscribe and Save 15% Off all recurring orders.*
Complimentary Shipping on all orders over $35
PROVEN RESULTS
First Care Activating Serum is a product so iconic that 1 bottle is sold every 10 seconds.**
Backed by 23 years of research and new data mining technology, this new formula delivers the perfect combination of ingredients for visibly healthy and youthful skin.
**Based on aggregated unit sales in Korea in all channels excluding duty free stores from 2012 -2022.

AFTER 4 WEEKS OF USE
-
+5.9%
IMPROVES THE LOOK OF SKIN ELASTICITY*
-
+9.9%
STRENGTHENS MOISTURE BARRIER*
-
+14.5%
INCREASES HYDRATION*
*Instrumental result, 30 women, after 4 weeks of daily use.

AFTER 4 WEEKS OF USE
-
96%
AGREED SKIN TEXTURE FEELS SMOOTHER**
-
95%
AGREED THEIR SKIN HAS A HEALTHY RADIANCE**
-
86%
AGREED FINE LINES SEEM TO BE REDUCED**
**Home usage test survey, 600 women, with daily use.
KEY INGREDIENTS
Powered by Ginseng, First Care Activating Serum is more powerful than ever.

Sulwhasoo Master Complex™
At the heart of this advanced serum is the potent synergy of 500-Hour Aged Ginseng Extract (LYMPHANAXTM) and a proprietary Korean Herb Extract blend. Together, they strengthen the skin barrier, boost hydration, and help defend against environmental stressors to minimize visible fine lines. The result: visibly smoother, healthier, and more radiant skin. Its silky texture absorbs instantly into damp skin, delivering immediate hydration while improving dryness, dullness, and overall tone—making it the essential first step in any high-performance skincare ritual.
RITUAL
After morning and evening cleansing, begin your First Peace Ritual with First Care Activating Serum VI.
KOREA’S NO.1 SERUM BRAND***, CEASELESSLY EVOLVED
***Based on sales value in Korea from MAT17A4 to MAT23Q4 and YTD24Q3 from Kantar (Worldpanel Division) Panel Study for the period of 2017.1.2~2024.09.08 in South Korea
