First Care Activating Serum VI Bukchon Edition Balance & Nourish

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$88 $110 (3.04 fl. oz. / 90mL)
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PROVEN RESULTS

First Care Activating Serum is a product so iconic that 1 bottle is sold every 10 seconds.**

Backed by 23 years of research and new data mining technology, this new formula delivers the perfect combination of ingredients for visibly healthy and youthful skin.

**Based on aggregated unit sales in Korea in all channels excluding duty free stores from 2012 -2022.

AFTER 4 WEEKS OF USE

  • +5.9%

    IMPROVES THE LOOK OF SKIN ELASTICITY*

  • +9.9%

    STRENGTHENS MOISTURE BARRIER*

  • +14.5%

    INCREASES HYDRATION*

*Based on an 8-week clinical study of 30 women ages 39 to 60.

AFTER 4 WEEKS OF USE

  • 96%

    AGREED SKIN LOOKS SMOOTHER AND MORE REFINED**

  • 92%

    AGREED THEIR SKIN LOOKS RADIANT THE NEXT MORNING**

  • 89%

    AGREED THEIR SKIN TONE LOOKS EVEN**

  • 86%

    AGREED THEIR FINE LINES LOOKED REDUCED**

**Based on a 4-week independent consumer study on 600 women ages 25 to 39.

KEY INGREDIENTS

Powered by Ginseng, First Care Activating Serum is more powerful than ever.

Sulwhasoo Master Complex™

The Essense of First Care Activating Serum VI.

Powered by ginseng and a combination of other precious herbs, our proprietary complex works to strengthen the skin barrier to reveal visibly healthy, youthful skin.

Through an extensive 500-hour process, our key ingredient, ginseng progressively becomes more effective and powerful, increasing the efficacy of the First Care Activating Serum VI by 29%***.

***Based on the In-Vitro test, the factors for creating the skin barrier increased by 29% compared to the previous version

RITUAL

After morning and evening cleansing, begin your First Peace Ritual with First Care Activating Serum VI.

Step 1

Warm 2-3 pumps of First Care Activating Serum to the palm of your hands. Cup hands and slowly bring them up to the face. Take a deep breath and inhale the earthy scent.

Step 2

Begin applying serum in circular motions.

Step 3

Using the palm of your hands, gently press the serum to cheeks, forehead, around the eyes, and chin until completely absorbed. Wrap your face with both hands to complete the ritual.

SULWHASOO PROMISES A SUSTAINABLE FUTURE

The all-new 6th generation First Care Activating Serum uses 94%**** of the natural resin formula, reduced glass container, recyclable plastic caps and FSC-certified paper.

****This index is calculated according to ISO 16128 guideline

CEASELESSLY EVOLVED

Experience the ALL-NEW 6th Generation First Care Activating Serum, inheriting the aesthetics of Korea.

STEP 1

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Gentle Cleansing Foam

Cleanse & Balance

STEP 2

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First Care Activating Serum VI

Balance & Nourish

STEP 3

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STEP 4

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