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SKIN LOOKS 13.3 YEARS YOUNGER*
First Care Activating Serum is a product so iconic that 1 bottle is sold every 10 seconds.**
Backed by 23 years of research and new data mining technology, this new formula delivers the perfect combination of ingredients for visibly healthy and youthful skin.
*Based on a skin condition evaluation on 95 Korean women ages 22 to 80 with up to 20 years of long-term consecutive usage of First Care Activating Serum, measuring 5 Youth Indicators –hydration, brightness, radiance, translucency and eye wrinkles – compared to the same age groups in Sulwhasoo’s characteristic database of 195 Korean women
**Based on aggregated unit sales in Korea in all channels excluding duty free stores from 2012 -2022.
AFTER 4 WEEKS OF USE
-
92%
AGREE SKIN LOOKS CLEAR AND BRIGHT*
-
86%
AGREE FINE LINES LOOK REDUCED*
-
96%
AGREE SKIN TEXT FEELS SMOOTHER*
*Home usage test survey, 600 women, with daily use.
AFTER 4 WEEKS OF USE
-
+5.9%
IMPROVES THE LOOK OF SKIN ELASTICITY**
-
+9.9%
STRENGTHENS MOISTURE BARRIER**
-
+14.5%
INCREASES HYDRATION**
** Instrumental result, 30 women, after 4 weeks of use
VISIBLY HEALTHY, YOUTHFUL-LOOKING SKIN. POWERED BY GINSENG.
At the heart of this advanced serum is the potent synergy of 500-Hour Aged Ginseng Extract (LYMPHANAX™) and a proprietary Korean Herb Extract blend. Together, they strengthen the skin barrier, boost hydration, and help defend against environmental stressors to minimize visible fine lines. The result: visibly smoother, healthier, and more radiant skin. Its silky texture absorbs instantly into damp skin, delivering immediate hydration while improving dryness, dullness, and overall tone — making it the essential first step in any high-performance skincare ritual.
SIGNATURE FIRST PEACE RITUAL
Morning and night, after cleansing, awaken your senses with First Care Activating Serum VI.
KOREA'S NO. 1 ANTI-AGING SERUM***, CEASLESSLY EVOLVED
***Based on January to June 30, 2025 data reported by Beauté Research SAS through its “Korea - Quarterly Retail Sales Report at Product Level – Q22025” in the Department Stores, Boutiques, and E-Commerce Prestige market.