Ava Roots of Beauty

Ava begins her return with a Get Ready With Me ritual, indulging in Sulwhasoo’s Concentrated Ginseng Rejuvenating Cream to revive post-flight skin and awaken her glow. It’s the perfect start to her journey, as she prepares to trace the path of ginseng from root to ritual.

Ava ventures into Korea’s mountains with seasoned ginseng hunters in search of rare, untouched wild ginseng, long revered as a symbol of vitality and longevity. 

“Is it like finding hidden treasure?” she wonders. 

Along the way, she uncovers the stories, rituals, and traditions that have preserved ginseng’s legacy, discovering a living connection between nature, history, and wellness. 

On Sulwhasoo’s ginseng farm, Ava witnesses how ginseng is cultivated into skincare powerhouses through years of research, fermentation, and over 500 quality checks. Every root is nurtured with the same care it will one day bring to skin. 

At the end of her visit, she takes a harvested root with her to the lab, where she watches its transformation into skincare. 

Ava steps inside Sulwhasoo’s laboratories to see centuries of wisdom reimagined through modern science. As the pioneer of ginseng-powered beauty, Sulwhasoo has dedicated over 60 years to unlocking the potency of ginseng for skin longevity through a meticulous 500-hour process. This is more than science; it’s a ritual of transformation, where heritage becomes timeless beauty.

To celebrate the harvest, Ava joins Michelin-starred Chef Kim Doyoon (**Chef & Owner, YUN; Netflix: Culinary Class Wars**) to prepare ginseng in the kitchen. As she learns how roasting, steaming, and fermenting reveal the root’s full benefits, she reflects how this mirrors its journey into skincare.

With a final toast, Ava closes the circle, honoring a root that connects soil, science, and the skin.

“It’s more than an ingredient—it's a legacy.”