Newly Advanced First Care Activating Serum

WHY FIRST CARE?

First Care Activating Serum is your skin's first line of defense against visible signs of aging.  Our luxuriously lightweight and silky serum glides effortlessly across the skin, absorbing quickly, leaving it feeling instantly soft, supple, and non-greasy. Proactively target the emergence of visible fine lines and wrinkles. fortify your skin’s barrier and protect it against environmental stressors.

1 BOTTLE SOLD EVERY 10 SECONDS*

*Based on aggregated unit sales in Korea in all channels excluding duty-free stores from 2012-2022

1 BOTTLE SOLD EVERY 10 SECONDS*

*Based on aggregated unit sales in Korea in all channels excluding duty-free stores from 2012-2022

YOUR FIRST STEP TO RADIANCE

Use as the first step, morning and night, immediately after cleansing—when skin is most receptive—to deliver instant hydration and fortify the moisture barrier.

YOUR FIRST STEP TO RADIANCE

Use as the first step, morning and night, immediately after cleansing—when skin is most receptive—to deliver instant hydration and fortify the moisture barrier.

THE ART OF GINSENG

At the heart of our formula lies 500-Hour Aged Ginseng Extract (Lymphanax™)—a rare, fermented concentrate that supports a healthy skin barrier and visibly softens fine lines.

Through a 500-hour natural fermentation process, this ginseng is transformed to maximize Saponin G17, a potent compound known to enhance circulation and fortify the skin against signs of aging. Only 1g is extracted per 100g of ginseng, making it as precious as it is powerful.

CLINICALLY PROVEN RESULTS

AFTER 4 WEEKS OF USE

Hydration +14.5%**

Moisture Barrier Strengthening +9.9%**

Elasticity +5.9%**

AFTER 4 WEEKS OF USE

96% Agreed their skin feels smoother***

93% Agreed their skin looks healthy***

92% Agreed their skin looks clear and bright***

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**Based on an 8-week clinical study on 30 women 39 to 60.

***Based on a 4-week clinical study on 30 women 39 to 60.

CLINICALLY PROVEN RESULTS

AFTER 4 WEEKS OF USE

Hydration +14.5%**

Moisture Barrier Strengthening +9.9%**

Elasticity +5.9%**

AFTER 4 WEEKS OF USE

96% Agreed their skin feels smoother***

93% Agreed their skin looks healthy***

92% Agreed their skin looks clear and bright***

___________________________________________

**Based on an 8-week clinical study on 30 women 39 to 60.

***Based on a 4-week clinical study on 30 women 39 to 60.

FIRST CARE FOREVER

Over 500,000 customers purchased 10 or more bottles.****

Sulwhasoo discovered that Korean women who incorporated First Care Activating Serum into their skincare regimen for an average of 12 years appear to be 13.3 years younger compared to the average skin care users of the same age groups.*****

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****Based on accumulated domestic sales data within Korea from its first release in 1997 to October 2022

*****Based on a skin condition evaluation on 95 Korean women ages 22 to 80 with up to 20 years of long-term consecutive usage of First Care Activating Serum, measuring 5 Youth Indicators – hydration, brightness, radiance, translucency and eye wrinkles – compared to the same age groups in Sulwhasoo’s characteristic database of 195 Korean women.

FIRST CARE FOREVER

Over 500,000 customers purchased 10 or more bottles.****

Sulwhasoo discovered that Korean women who incorporated First Care Activating Serum into their skincare regimen for an average of 12 years appear to be 13.3 years younger compared to the average skin care users of the same age groups.*****

___________________________________________

****Based on accumulated domestic sales data within Korea from its first release in 1997 to October 2022

*****Based on a skin condition evaluation on 95 Korean women ages 22 to 80 with up to 20 years of long-term consecutive usage of First Care Activating Serum, measuring 5 Youth Indicators – hydration, brightness, radiance, translucency and eye wrinkles – compared to the same age groups in Sulwhasoo’s characteristic database of 195 Korean women.

KOREA’S NO.1 ANTI-AGING SERUM BRAND****, CEASELESSLY EVOLVED

****Based on sales value in Korea from MAT17A4 to MAT23Q4 and YTD24Q3 from Kantar (Worldpanel Division) Panel Study for the period of 2017.1.2~2024.09.08 in South Korea

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