First Care Activating Serum VI
Global Ambassador ROSÉ
SULWHASOO REBLOOM WITH ROSÉ
ROSÉ, a member of BLACKPINK, represents Sulwhasoo’s pioneer spirit as she has been a true leader and ambitious in pursuing her dream to become the talented artist she is today. Sulwhasoo gave her the role of brand ambassador and storyteller to embody every facet of the brand including heritage, innovation, and an endless forward-first mindset.
AMBASSADOR FILM
MOTHER EARTH, SNOW, FLOWER AND SULWHASOO
"Mother Earth, Snow, Flower and Sulwhasoo" depicts Sulwhasoo’s unique skin science, artistry and heritage that transcends time and generations.
AMBASSADOR INTERVIEW
FIRST ENCOUNTER WITH ROSÉ: Discover how ROSÉ and Sulwhasoo first met.
“I've really noticed some amazing changes to my skin since I started using Sulwhasoo. I feel like it's something I'd want to use for a long, long time."
ROSÉ's ROUTINE
Discover ROSÉ’s Must-Have Items
Concentrated Ginseng Renewing Serum
Concentrated Ginseng Renewing Cream
SULWHASOO FLAGSHIP STORE
ROSÉ IN BUCKHON
THE HOUSE OF SULWHASOO BUKCHON WITH ROSÉ
Sulwhasoo’s flagship store, the House of Sulwhasoo Bukchon,
represents the values and aesthetics of Korean tradition through contemporary interpretation. Come alongside ROSÉ as she explores the House of Sulwhasoo Bukchon.
EPISODE 1: HERITAGE
“I think this Sulwhasoo Bukchon house is one of the most beautiful houses I’ve ever seen.” One of ROSÉ’s all-time favorites is the House of Sulwhasoo. Explore the heritage she discovered in Bukchon.
EPISODE 2: MY FAVORITE BEAUTY
From First Care Activating Serum VI to Concentrated Ginseng Renewing Cream and Serum, ROSÉ is obsessed with her beauty regimen.
FROM 1932
The House of Sulwhasoo originated from a Han-ok, a Korean Traditional House built in the 1930s. Like a woman with great taste decorating her own space, Sulwhasoo has been decorating this house for many years. Discover The Heritage of Sulwhasoo inherited through the traditional aesthetics of Korea.
FROM 1932
The House of Sulwhasoo originated from a Han-ok, a Korean Traditional House built in the 1930s. Like a woman with great taste decorating her own space, Sulwhasoo has been decorating this house for many years. Discover The Heritage of Sulwhasoo inherited through the traditional aesthetics of Korea.
TO 2023
In the 1960s, the House of Sulwhasoo was refurbished into a Western-style house. This organic connection of the traditional house to the modern house represents Sulwhasoo’s vision of a contemporary interpretation of values and aesthetics of Korean tradition.
TO 2023
In the 1960s, the House of Sulwhasoo was refurbished into a Western-style house. This organic connection of the traditional house to the modern house represents Sulwhasoo’s vision of a contemporary interpretation of values and aesthetics of Korean tradition.