THE SKIN LONGEVITY SYMPOSIUM

Sulwhasoo hosted the second annual Skin Longevity Symposium in New York City, revealing groundbreaking research developed with Amorepacific’s NBRI and the Johns Hopkins Department of Dermatology. The findings, highlighting both the intricate biology of skin aging and ginseng’s exceptional regenerative potential, reflect Sulwhasoo’s unwavering dedication to the science and art of skin longevity.

IN CONVERSATION:

WHO WHAT WEAR X

SULWHASOO

Join Who What Wear Beauty Director Erin Jahns in conversation with cosmetic chemist Ron Robinson and award-winning editor Michelle Lee as they unpack key discoveries from Sulwhasoo’s Skin Longevity Symposium. Highlighting six decades of ginseng research and its transformative role in skincare, this episode weaves science, culture, and heritage into a vivid exploration of skin longevity.

WHO WHAT WEAR PICKS

best
Sulwhasoo Gentle Cleansing Foam, facial cleanser

Gentle Cleansing Foam

Cleanse & Balance

best
Sulwhasoo First Care Activating Serum, Korean skincare, first essence 60ml

First Care Activating Serum VI

Preserve & Strengthen

best
Concentrated Ginseng Renjuvenating Serum, Korean serum, product shot
best
Concentrated Ginseng Rejuvenating Cream, korean cream, product shot

Concentrated Ginseng Rejuvenating Cream

Visibly Plump Skin & Reduce Wrinkles

new
First Care Activating Eye Serum, pack shot on white background

First Care Activating Eye Serum

Brighten, Depuff & Smooth

THE SECRET TO SKIN LONGEVITY:

A GALA

AT THE GUGGENHEIM

Sulwhasoo celebrated 60 years of ginseng mastery with an evening of artistry, discovery, and ritual at the iconic Guggenheim Museum. Scientists, creators, cultural visionaries, and skincare connoisseurs gathered to experience immersive installations, live performances, and storytelling that brought the philosophy of skin longevity to life. Every element reflected the transformative power of ginseng and Sulwhasoo’s enduring commitment to radiant, ageless skin.

01. Live Performance by Yaeji: A dynamic performance blending contemporary artistry with timeless tradition.
02. Findings Wall (Ginseng Innovation Timeline): An immersive installation tracing 60 years of ginseng mastery, showing how heritage evolves into modern skin longevity science.

01. Live Performance by Yaeji: A dynamic performance blending contemporary artistry with timeless tradition.
02. Findings Wall (Ginseng Innovation Timeline): An immersive installation tracing 60 years of ginseng mastery, showing how heritage evolves into modern skin longevity science.

03. Photobooth: A keepsake moment.
04. Saju Reading: A personalized ritual of insight, reflection, and connection.

05. Sound Bowl Artist: A resonant welcome, harmonizing breath and presence to prepare guests for the evening.

03. Photobooth: A keepsake moment.
04. Saju Reading: A personalized ritual of insight, reflection, and connection.

05. Sound Bowl Artist: A resonant welcome, harmonizing breath and presence to prepare guests for the evening.

Photo Credit: Dusty Kessler @dkessler