Sulwhasoo Rebloom x Rosé

Sulwhasoo is an iconic brand that presents fundamental solutions to visible skin concerns and conveys the value of aesthetics beyond beauty and towards arts and culture. As Korea’s representative beauty brand that caters to women’s needs in their various lifecycles, Sulwhasoo has achieved accolades of being the first and the best. This campaign creates a new and different angle of telling the story of Sulwhasoo's birth and existence to its audience.

K-pop artist ROSÉ from BLACKPINK has joined the brand as its new global ambassador. ROSÉ models Sulwhasoo’s authenticity as she has been a true pioneer and ambitious in pursuing her dream to become the talented artist she is today. Sulwhasoo gives her the roles of brand ambassador and storyteller to embody every facet of the brand including heritage, innovations, and an endless pioneering spirit.

“It is an honor for me to be with Sulwhasoo as its brand global ambassador of the products which not only my Mom but also myself have been using for a long time. It is such a great delight and pleasant opportunity.”